Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express

Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express. Social Media possibilities for companies are truly endless it seems. Users can now link their American Express credit card to their Twitter account and make purchases directly through their account by tweeting designated hashtags. That’s pretty amazing! Step One: Visit the Amex Sync … More Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express

Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

In a recent Twitter commissioned study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats: 59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent of average Internet users … More Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

How B2B Marketers are Benefiting from Facebook | Social Media Examiner

In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year. But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull. Savvy marketers, like the astronauts aboard … More How B2B Marketers are Benefiting from Facebook | Social Media Examiner

Social SEO Insights for the New Age of Search | Search Engine Journal

Social SEO Insights for the New Age of Search | Search Engine Journal. I appreciated this author’s discussion (in Insight #3) of incorporating new Social SEO strategies through new team roles. This concept can work out perfectly, but personnel management should be very careful when rearranging job duties within the current employee pool that they … More Social SEO Insights for the New Age of Search | Search Engine Journal

Where Are All The Women Creative Directors? | Fast Company

Despite the fact that women control 80% of consumer spending, only 3% of creative directors (and we’re not talking about celebrity CDs) are female. That’s just bad business, says Gordon, considering that women are driving the economy by bringing in more than half the income in 55% of U.S. households and dominating social networks. “There is a study … More Where Are All The Women Creative Directors? | Fast Company