Today, speaking at a keynote at the Mobile World Congress in Barcelona, Dennis Crowley, CEO of social location app Foursquare, highlighted Google’s new headgear as an example of how mobile screens are evolving, and later he told TechCrunch that Foursquare is looking at how it can evolve along with that.
We’re still advising most clients of the importance of considering mobile access when optimizing company websites. When you consider the forward motion of industry leaders like Foursquare’s CEO quoted above, it’s obvious that mobile compatibility is no longer “most likely” going to benefit business success, but a necessity. Most accept that ignoring the mobile market will limit any company’s success at maximizing sales and their overall customer base. What we need to get companies to accept at this point is that the speed with which the technology is evolving could very quickly mean that their target market IS mobile; not some or part or a large percentage, but completely. Getting compatible right now is extremely important.