In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.
But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull. Savvy marketers, like the astronauts aboard the Apollo 13 mission, can leverage that pull to take them where they want to go.
This is an excellent opportunity to consider some not so obvious methods of utilizing social media platforms for B2B marketing. I completely agree with the up front assumption that LinkedIn and blogging are the obvious major players for B2B, but I also really appreciate that the other social media platforms aren’t completely set aside. They definitely still have their part in the game even if they aren’t the MVP’s for B2B companies.
This is why we recommend a “suite” of social media platforms for any company attempting to get their social media marketing campaign off on the right foot or back on track after a misguided first attempt.