In a recent Twitter commissioned study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats:
59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent of average Internet users
30 percent of Twitter users search for B2B tech brands, compared to 12 percent of average Internet users
Twitter’s trying to let B2B companies know that their audience is using Twitter. The stat that should interest B2Bers the most is that 11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the company’s website (by completing a sign-up form), compared to only 4 percent of average Internet users.
It looks like Twitter is trying to give LinkedIn a run for its money when it comes to being the top dog for B2B social media marketers. It’s still early in the game to predict how much long term success their recent changes and additions will generate.